CAPABILITIES & PARTNERS
investigative research
brand & creative strategy
narrative development
- In-Depth Interviews
- Focus Groups
- Ethnography
- User Journey Mapping
- Cultural Foresight
- Consumer Persona Development
brand & creative strategy
- Target & Insight
- Brand Purpose & Values
- Brand Character / Archetype
- Functional & Emotional Benefits
- Reasons to Believe & Key Message
- Comms & Connections Planning
- Content & Social Strategy
- Strategic Philosophy Development
- Framework & Process Development
narrative development
- Go-To-Market Narrative
- Creative Briefs & Briefings
- Core Creative Idea - ‘Big Idea’
- Documentary Scripting
- Narrative Feature Scripting
- Keynote Speech Development
Currently based in
Chicago, IL
+1 614 653 9703
loieagreenwood@gmail.com
Loie is an award-winning storyteller and strategist with executive-level pattern recognition and human-level curiosity. He is relentlessly human-first, developing original and commissioned cultural research, brand strategy, long-form narrative, and visual projects through his firm, Sub Rosa.
In parallel, as Head of Strategy at WoW Studios, Loie guides long-term direction for Whirlpool’s portfolio of global brands. He has built and led the strategy discipline guiding enterprise-level brand reinvention, recruiting and developing senior-level talent, and institutionalizing creative effectiveness systems.
Outstanding Young Alumnus, Wittenberg
‘Better Than Cannes’ Strategy, Forbes
Engagement
Board Member & Tutor, Off The Street Club
Associate Director, TEDxChicago
Guest Lecturer, Wittenberg University
Instructor, Book180 Portfolio School
Judge, Effie Worldwide