If it’s complicated,
we’re interested.
we’re interested.
This approach reveals new sources of value - and shapes the way we research, build strategy, and develop narrative.
We study people, culture, and emerging behavior - to surface the insights shaping audiences, identities, and the futures brands must prepare for.
- Primary Research
- Consumer and Cultural Insight
- Audience Persona Development
- Futures Forecasting
We interpret those insights - defining a brand’s position, character, and how it shows up across campaigns, content, and culture.
- Strategic Brand Positioning
- Brand Personality / Archetype
- Campaigns and Activation Strategy
- Content and Social Strategy
We shape those ideas - building stories, briefs, and scripts that bring a brand’s voice to life.
- Brand and Go-To-Market Narrative
- Creative Briefs and Briefings
- Core Creative Idea - 'Big Idea'
- Narrative and A/V Scriptwriting
A growing catalog of investigations into
how we think, decide, and act.
how we think, decide, and act.
Where Has All The Weirdness Gone? - The quiet disappearance of distinctiveness
Adam Mastroianni
2025
The Certainty of Randomness - Why unpredictability is more influential than we admit
Aeon
2025
Emotional Realism - A case for brand strategy rooted in emotional human truth
Nonfiction Research
2024
FLOW - Photographic exploration of our natural instinct for uninterrupted living
934 Gallery
2024
2023
His studio, Sub Rosa, is an independent research, strategy, and narrative practice - consulting, collaborating, and self-publishing work that brings new strategic opportunity into focus and gives shape to compelling storytelling.
In parallel, he serves as Head of Strategy at WoW Studios, guiding long-term strategic direction for Whirlpool’s portfolio of global brands.
For research, strategy, or narrative thinking.
+1 614 653 9703
loieagreenwood@gmail.com