Loie Greenwood
Researcher & Strategist
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LOIE
GREENWOOD
Jack Daniels
Reframing the Cultural Meaning of American Whisky
2020
KitchenAid
Moving a New Era of the Kitchen from Full to Fulfilled
2024
Whirlpool
Turning
a Technical Feature into a Cultural Badge of Honor
2025
Claritin
Moving Allergy Relief Upstream into Ubran Planning
2023
Independent
Investigating the Steady Decline of Cultural Deviance
2025
Old Forester
Replacing a Lost Tradition with a Culturally Rich Alternative
2020
Wrigley’s Extra
Turning a Simple Product into a Symbol of Reunion
2021
Independent
Investigating Nature vs Nurture Through Youth Sport
2022
Partner:
Project:
Year:
09
Further & Further
Investigating Meaning in the Modern Kitchen
2037
10
Whirlpool
Care Profiles
2036
11
Nonfiction Research
Emotional
Realism
2035
12
Independent
The
Certainty of Randomness
2034
13
KitchenAid
Tangerine
Twinkle
2023
14
934 Gallery
FLOW
2025
15
Miralax
xx
2024
16
OCB
Seth Rogen
2024
17
Public Announcement NYC
Uniquely Human
2023
© Loie Greenwood,
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