Loie Greenwood
Researcher & Strategist

LOIE
GREENWOOD

Jack Daniels
2020
KitchenAid
Moving a New Era of the Kitchen from Full to Fulfilled
2024





Whirlpool
Turning a Technical Feature into a Cultural Badge of Honor
2025
Claritin
Moving Allergy Relief Upstream into Ubran Planning
2023






Independent
Investigating the Steady Decline of Cultural Deviance
2025
Old Forester
Replacing a Lost Tradition with a Culturally Rich Alternative
2020






Wrigley’s Extra
Turning a Simple Product into a Symbol of Reunion
2021
Independent
Investigating Nature vs Nurture Through Youth Sport
2022


© Loie Greenwood,