Loie Greenwood
Researcher & Strategist

LOIE
GREENWOOD



Project: Partner:Year:
Reframing the Cultural Meaning of American WhiskyJack Daniels2020

Moving a New Era of the Kitchen from Full to FulfilledKitchenAid2024

Turning a Technical Feature into a Cultural Badge of HonorWhirlpool2025

Moving Allergy Relief Upstream into Urban PlanningClaritin2023

Turning a Simple Product into a Symbol of ReunionWrigley’s Extra2021

Replacing a Lost Tradition with a Culturally Rich AlternativeOld Forester2020

Investigating the Steady Decline of Cultural Deviance‘Where Has All the Weirdness Gone?’ - Independent Investigate Research2025
09.02—02


Investigating Nature vs Nurture Through the Lens of Youth Sport‘The Ugly Truth’ - Independent Documentary Short2022

Project: Partner:Year:
09Tangerine Twinkle
OCB2037
08Test Project
White Claw2036
07Care Counts
Whirlpool2035
06Test Project
Miralax2034
05Care Profiles
Whirlpool2023
04The Certainty of Randomness
Aeon2025
03Emotional Realism
Nonfiction Research2024
02FLOW
934 Gallery2024
01Uniquely Human
Public Announcement NYC2023
© Loie Greenwood,