Nebula Brand Launch
[Strategy, 2022]
The pandemic was global in actuality but universal in consequence. With empathy we can understand how each person fought a unique battle during the years of solitude, loss and overall uncertainty. Though, there is a feeling we all shared [exhaustion]. In an effort to find reinvigeration, many people declared their need for freedom; most notably from the confines of their homes and restraints of their careers. This movement elevated remote working to high demand for professionals, especially among experience-seeking Americans. Their calls were answered by established hospitality groups and travel sites, yet many options lacked the core essentials to sustain the movement [wifi, community, and inspiration], leaving people with a sense of regret about their leaps of faith. The identification of this problem was the foundation for the brand’s strategic efforts: Reality must emulate imagination. In other words, Nebula’s charge forward was to build a brand world that one could only dream about.

Our charge forward took shape in an imaginative creative direction as a sense of super-natural power oozes from the brand, creating a space for people to play. Ultimately living across website, social and UX, a hard-working creative strategy complemented the brand vision, coming to life principally in the remote working space [seen above].

In two months the brand saw 5k+ social follower growth, 150% rise in purchase intent, and hundreds of people actualize their pursuit of freedom, funneling in from all touchpoints in the campaign. Nebula has since opened locations in three more markets.