White Claw x Racquet Magazine
[Strategy, 2021]
Beer had forged a companion in sport, paving a runway for seltzer to follow suit. True to the brand’s DNA, the answer needed to honor its heritage of innovation and continue its tradition of leading movement in the category. In identifying an appreciation for tennis in the brand’s target, it quickly became clear which aspect of tennis was most cherished [the ambience]. Unveiled with a combination of art and fashion, the opportunity was in sight: Highlight how tennis looks on you, not how you look playing tennis.

Partnering with Racquet Magazine [the leader in all things tennis culture] and world renowned graffiti artist Amuse.126, White Claw was the first to ever take over an NYC public tennis court. In style, too.